While created for men beauty products (okay guys plan to call them grooming aids) have become mainstream, latest research from Mintel clearly shows that online retailing will be the ultimate shopping channel for American men on the subject of buying cosmetics. Shopping online attracts some 60% of individuals aged 18-34 who buy bath and body goods and agree that buying online is easier than shopping in-store. This even compares to 52% of women belonging to the same age - and 41% of the older male counterparts (aged 55+).
Moreover, 37% of younger men who buy bath and body goods also report being quite likely going to make impulse purchases when shopping online versus shopping in-store, versus 26% of female consumers of this same age.
It is said that an engineering marvel is a joy forever - and yes it seems young male clients don't want to miss the opportunity to get their hands relating to the latest beauty products, with the majority (73%) from beauty product shoppers tallying that buying online grants them access to nearly impossible to find products - compared that will 69% of women for the same age. Moreover, 43% say that buying online allows the criminals to be the first to use the latest products - rather than 30% of women. Equally, in time-constrained lives, saving time is an additional important feature when buying bath and body goods online, with 73% of teenagers thinking that shopping over the internet saves them time.
Shannon Romanowski, splendor and personal care analyzer at Mintel, explained, "The time-saving factor is amongst the key drivers for researching online. The internet allows consumers to buy 24/7 from the comfort of these own home or when waiting in line around the grocery store. As men are in particular motivated by time-saving and convenience as reasons behind shopping online, beauty retailers will want to consider expanding more marketing efforts to the present often untapped consumer from the beauty category. Men are a perfect target for online beauty retailing as they simply are less likely to make sure you want to spend time browsing stores and seek quick, simple and convenient discovering the products they choose. Additionally, the internet allows on a level of anonymity any time shopping for products that could be a bit embarrassing to go shopping for in person like anti-aging or baldness products, particularly for gents. "
Tapping into that love younger consumers contain for technology, enhanced shopping features are usually of interest to women and men in the 18-34 age groups. Roughly half (52%) of men and to the same number (48%) regarding women (aged 18-34) who buy cosmetics express interest in apps that may help them pick products determined by their needs. Additionally, nearly half (45%) with men (aged 18-34) report that they can would be more ready to shop online if websites had interactive support service features like live chitchat, versus 32% of women within the same age. Furthermore, nearly 33 % of consumers (31% men of all ages and 30% women) inside the 18-34 group like to try mobile devices to research products as soon as they learn about them.
Today's consumers are still making virtually all their beauty purchases in-store regarding everyday essentials with 87% people consumers purchasing shampoo and conditioner in-store within the last few twelve months, 70% connected with consumers who purchased physique lotion in-store and 69% entire body wash in-store. However, in relation to the most popular bath and body goods purchased online, it appears facial skincare tops typically the list. Indeed, one in ten (10%) YOU AND ME consumers who buy online say they have got bought facial skincare products online within the last year, followed by ladies' fragrances (8%), male scents (7%), and makeup (8%).
"Facial anti aging, fragrance, and makeup include the most purchased beauty supplements online, which is a departure out of your most purchased beauty products and solutions in-store. These products are likely to be higher priced, making them more associated with an investment, and also have extended purchase cycles so consumers may well not mind waiting a tiny longer for shipping. Online shopping also provides consumers with admittance to more premium and specialty items which were once only there to those who lived near towns or high-end shopping stores, " Shannon Romanowski ends.
It also would seem that consumers shop online to discover better deals. Amongst consumers of ages who buy skin care online, 58% agree that when they find something they really want in-store, they look on line to try and have a better deal, meanwhile 38% like the thinking behind receiving coupons immediately on the smartphone while shopping within a store.
About Mintel
Mintel is really a leading global supplier about consumer, product and media channels intelligence. For 40 decades, Mintel has provided comprehension into key worldwide movements, offering exclusive data not to mention analysis that directly effects client success. With places of work in Chicago, New You are able to, London, Sydney, Shanghai, Tokyo, and already India, Malaysiaand Singapore, Mintel has forged an exclusive reputation as a world-renowned small business brand. For more home elevators Mintel, please visit online world. mintel. com.
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