Australian cosmetics organization Illamasqua has launched a campaign who has caused quite a blend. Last night Illamasqua ran a traffic on Facebook to an exciting new advertisement. The ad depicts two models contrasting 1. One model is wearing a white suit through whiteface makeup, light wild hair and bright red mouth. The other model is normally her exact opposite wearing a similar suit with the exception that black with black mane, blackface makeup and yellow lips. Both pictures of each and every model run a slogan 'Not dreaming of an white Christmas. '
The ad generated controversy as some found the picture from the model in blackface makeup being racist. As of now the hyperlink has been pulled out Facebook but the ad is located on Pinterest. The ad received varying comments on both Facebook or myspace and Pinterest with numerous comparing the black makeup in the model to minstrel blackface beauty products. Others commented on Pinterest they understood the company was just wanting to show contrasting colors.
Cosmetics company Illamasqua offers issued an apology for your confusion. They have explained that images were meant that should be artistic and creative. Illamasqua also explained that to be a cosmetics company they were wishing to put the emphasis for the color on the dermis, not the color from the skin.
Are people overreacting towards advertisement?
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