Fresh-face natural splendor, singer and songwriter, Kat Edmonson, whose Go onto the Sky and Newborn baby, Its Cold Outside capped the charts, will become the next ambassador for bareMinerals brand new generation of its "Be a fabulous Force of Beauty" console.
As a follow-up with the blind casting that kicked up from the "Be a Force involving Beauty" campaign in Slip 2011, bareMinerals has been relating to the hunt for new energies of beauty; women which will inspire, energize and entertain. Through this evolved stand, bareMinerals seeks to share individual stories of women which may have inspired them, and in return for, hopes to introduce these women for a larger audience to share their discovery plus inspiration.
This idea first located life last April though Leslie Blodgett, executive chairman associated with Bare Escentuals, was studying a radio interview utilizing Kat Edmonson on NPR in her daily commute. "I listen to the radio on daily basis, but this was unique, " says Blodgett. "She ended up being different; her voice, the girl's storyshe immediately touched my personal soul. "
Kat Edmonson's Story
A Arizona native, Edmonson's poignant jazz-inspired words defy genre, earning the legions of fans simultaneously in her home think and nationally, including these types of legends as Willie Nelson along with Lyle Lovett. Her 2009 debut album "Take with the Sky" hit the major 20 on Billboard's jazz chart. A musical kinship with Lovett brought about a duet on the break classic "Baby, It's Cold Outside" that the pair performed on journey and on "The Tonite Show with Jay Leno. "
Following a visit to bareMinerals' headquarters in San fran last summer, Edmonson written a song, "Bottom from your Heart" inspired by typically the brand's core belief and additionally their "Be a Trigger of Beauty" platform centered around some text of empowermentwhich she happens to be performing on tour. "I is struck by bareMinerals' actual passion to empower most women through their makeup path, " says Edmonson. "I realize bareMinerals message around getting your beautiful self in the inside out affirms my belief our true greatness comes from that which is already within us. "
Edmonson will start appearing on the brand's digital and social networking platforms in March 2013, while also carrying out unique brand activities together with: special live performances within designated bareMinerals boutiques, cost-free downloads of select sounds, crowd-sourced makeup looks, various sweepstakes opportunities for use of upcoming concert dates, wonderful meet and greets, in addition to exclusive sampling initiatives. Pay a visit to www. bareMinerals. com/forceofbeauty to read more on Kat Edmonson, in addition to upcoming events and activities.
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