Birchbox, Americans number 1 beauty and lifestyle compartment subscription service, announced concerning June 4, the unveiling with the brands new global identity established to reflect the growth and evolution of this Birchbox business. Along along with a new look, the type has launched site advancements, which will help to interact consumers in their shopping experience together with the discovery of new beauty and personal maintenance systems sold exclusively through the actual Birchbox site.
We attempted to build a brand identification that reflects the 360 diploma Birchbox experience, our brand name personality and discovery retail store vision, and couldnt be more thrilled to carry on growing Birchbox with our new physical appearance, Katia Beauchamp, Co-CEO and also Co- Founder, Birchbox shares aided by the Makeup Examiner readers.
The Birchbox rebranding is known for a chic new physical appearance that is a purely natural progression to reflect a brandname that has grown right up. While the new appear is chic and complicated, it still retains that fun feeling that's synonymous with Birchbox. Beyond the stylistic changes made while using branding revamp, Birchbox in addition has made key updates on the site experience, which may include more personalization, improved searches along with a favorites feature.
Readers thinking of excited? Guess what there is more news! Birchbox contains partnered with Color Clb and launched on Summer 4 The Wanderlust Series ($8)! The exclusive hues, custom blended by typically the Birchbox editors, are an exciting new category of nail lacquer, bright neons.
The brand-new colors are:
- London Calling - A sunny green that us think of your citys many grassy knolls, in particular Hyde Park.
- Reign in France - A fiery reefs that evokes hot summer season days under blazing sun over the Mediterranean.
- Pardon My Finnish - A charming black thats an ode for the breathtaking beauty of Provencal lavender grounds.
- Mod in Manhattan - An awesome off-white that represents the glow of this mega-watt city at nights.
The Makeup Examiner is off to return and play some further at Birchbox. Readers may join The Makeup Examiner from Birchbox website.
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