L'Oreal has announced they are simply moving forward with any purchase of cosmetics provider Urban Decay. L'Oreal is hoping by just acquiring Urban Decay to arive at a younger market and construct a new niche in custom cosmetics. President of L'Oreal Luxe, Nicolas Hieronimus believes which Urban Decay satisfies women looking for makeup within playful colors.
It might be estimated that L'Oreal might purchase Urban Decay for the purpose of $250 to $300 thousand thousand. Urban Decay has proved to be worth it by getting three times their revenue simply were acquired in 2009 just by Castanea Partners. L'Oreal is longing for regulatory approval by tardy December.
One concern Urban Decay fans could possibly have is if the company will cruelty-free under the L'Oreal outdoor umbrella. While L'Oreal has shifted greater expense into alternative methods to animal testing it's widely known that the cosmetics giant continues to testing makeup ingredients for animals. In recent months City Decay was awarded by PETA for taking out of China where four-legged friend testing in mandatory. Urban Decay has claimed that their makeup and beauty products it's still cruelty-free. L'Oreal also owns other brands just like the Body Shop and Giorgio Armani that have still remained free because of animal testing.
Will fanatics of Urban Decay come to be disappointed by L'Oreal's get?
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