Wednesday, November 22, 2017


Hello Products greets the earth with the launch within the "first-ever seriously friendly dental care line, " quickly called hello. With some lineup of 99% purely natural, 100% nice toothpaste, mouthwash plus breath sprays, hello promises an amicable mouth: healthy, white pearly whites, fresh breath and a new clean, moisturized mouth without having harsh chemicals, artificial tones, alcohol or pain.

Hello debuts in distinctive designs including BMW Group DesignworksUSA, a new subsidiary of BMW Crew, and offers a refreshing departure in the unfriendly-looking bottles and goopy pipes that consumers have tolerate for too long. In the unprecedented relationship between some consumer packaged goods (CPG) company plus the world-renowned design arm within the performance automotive leader, hello and BMW Group DesignworksUSA partnered to produce breakthrough solutions that produce the brands seriously friendly spirit one's.

The friendly flavors

All hello products consist of four flavors, including Supermint, Light red Grapefruit Mint, Mojito Mint plus Sweet Cinnamint. Hello can be found nationwide in Walgreens and additionally Duane Reade stores, opt for Target stores and drugstore. com, utilizing additional retailers being additional worldwide.

With lots of brands talking about eradicating and fighting, we thought that it was time to unleash products and solutions that explored the welcoming side of oral treatment, says Craig Dubitsky, initiator and CEO of hi there. Our 99% natural products bring each of the performance and none within the pain, and they taste and check incredible.

Seriously favorable, seriously effective

The hey there formulations are 99% all-natural and 100% nice, and have proven ingredients that dont depend upon stinging alcohol, artificial different shades and sweeteners, or hard chemicals. "The alcohol-free mouthwashes taste amazing consequently they are refreshingly clear, with basically no dyes. The cheerful little breath sprays also are alcohol-free, highly portable, and cute enough to show and share. The toothpastes feature fabulous flavors that freshen breath and ensure teeth clean and good, and a unique shelling out cap that even helps make loading your toothbrush a great experience, " Dubitsky states that.

Hello benefits

  • Hello toothpaste attributes fluoride, which is recognized by help prevent cavities. The paste helps strengthen and whiten smile, while reducing the results of acid erosion together with tartar buildup. It is totally free of controversial ingredients such like triclosan and stannous fluoride.
  • Hello toothpaste is manufactured with a special kind of silica, which gently as well as safely polishes stains away from teeth and doesnt incorporate harsh chemical whiteners including hydrogen peroxide, or extra grit that others usage to whiten teeth.
  • A well-moisturized mouth is often a healthy mouth, which is the reason why hello mouthwashes are alcohol-free. Every swish in concert with your bodys natural defenses to launder away bad-breath germs not to mention deliver long-lasting fresh inhale.

Balance of create and function

In creating the design and style, hello and BMW Group DesignworksUSA sought a really perfect balance of form not to mention function, incorporating a very soft, curved aesthetic and polite, user-centric precision. All packaging in the mouthwashes, sprays and toothpastes will be 100% custom, proprietary designs from your pour-and-swig rings on the actual mouthwashes, to the glossy click-and-go sprays, to the pastry bag tip around the toothpaste. Every aspect of this design, and how it pertains to the user experience, appeared to be examined and optimized designed for friendliness.

To type hello, the team attempt to achieve beautiful, minimalist packaging that could be pretty enough to give on display. Dubitsky talks of:

  • Toothpaste that would look exactly the same the day you recycle it for the reason that very day you got it with a unique, drugs cabinet-friendly, soft-touch bottle that politely compares, with no wasteful a second set of packaging.
  • An arresting mouthwash bottle by using a swig-or-pour friendly flavor band, and an easy-to-use, easy-on-the sight shape.
  • Colorful, curvy air spray packaging that normally requires delicious fun and certainly friendly on-the-go. The twist-to-lock purpose, sweet shape, and raised logo allow it to a breeze to haul and locate in purses and handbags or pockets.
  • Bright toothbrushes that should bring on a look, morning, noon or occasion. The brush handles were created with recycled polypropylene along with biodegradable corn resin an amiable material that feels great to have and is nice towards the environment.

When Craig first found us with the strategy for hello, everybody from the President of DesignworksUSA up up to the Overseas Head of Design intended for BMW got extremely fired up by his idea to create beauty and design towards a category thats lacking with both, yet is ubiquitous individuals lives, says Peter Falt, Overseer, BMW Group DesignworksUSA. We collaborated every step of the best way to bring Craigs vision of seriously friendly your through design. In the finale, we created solutions which were unique to hellos company attributes, balancing premium and playfulness to create beautiful, never-before-seen designs and fun-to-use form factors from an experience we all repeat each day.

Hello Products Dubitsky really adds, Looking across the dental care aisle, we realized that this charge for establishing the plan DNA of hello supplements was form and work, but also the formation of the philosophy around the thought of friendly.

So we approached the form process by exploring how they can live for you in a more satisfying way. We feel like hello will make personal care feel exclusive again.

Learn more

Learn even more about Hello Products from the company's website, on Myspace and Pinterest.



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