Khroma Beauty by Kardashians to be rebranded (Video)

After case and counter-suit, the Khroma Wonder brand by Khloe, Ellie, and Kourtney Kardashian, will receive a rebranding reported WWD about May 9. The rebranding is a follower of eight months of authorized battles between Lee Tillett Inc. not to mention Boldface Licensing + Print, the parent company from Khroma Beauty.

In August 2012, Lee Tillett Inc. sent Boldface Licensing + Advertising a cease-and-desist letter that will accused Khroma Beauty of unlawfully aided by the name Khroma, as Shelter Tillett Inc. owns a business of a similar brand, Kroma Makeup. In bring back, Boldface filed a agree with against Lee Tillett, Inc and sought to enjoy a declaratory judgment from typically the District Court in California allowing Boldface and then the Kardashian sisters to hold rights to Khroma Beauty name. Seemingly, Kroma Makeup name was rather extremely important to Lee Tillett Inc. they usually countersued and later wanted $10 million in loss.

Really? An entity that nobody has ever heard of is seriously preparing to seek $10 million during damages? The case includes probably generated $10 trillion in free advertising for the purpose of Kroma Makeup. Case in point is normally that upon visiting all the Kroma Makeup website and hitting News and Media, where almost every beauty line lists links recommended to their product reviews, Kroma Makeup has links to sites that contain written about the Khroma opposed to Kroma lawsuit. So simply because it stands Khroma Beauty will likely be rebranded and have an exciting new name Kardashian Beauty!

Yvonne S. Mazzulo, All rights set aside.

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