Dove climbs into the act in Park City Roll film Festival with completely new Color Care roll-out (Video)

Dove Frizzy hair is premiering an alternative video short that celebrates the numerous meanings of color for the Dove Color Health care Salon this holiday weekend. The salon, perhaps the Talent Resources Giving Suite open with today, Jan. 18 with Jan. 20, 2013, brings color towards winter white scenery of Park City's elite film festival as well as marks the launch belonging to the NEW Dove Shade Care collection who keeps colored hair vibrant for an estimated eight weeks.

"Just like films hold the power to enthuse viewers in relation to their vibrant and brilliant storytelling, the Dove Colors Care collection inspires women to see the vibrant sensing of color, " claimed David Rubin, home of Unilever Mane Care. "This makes that Park City film festival the proper backdrop for introducing women to the new Dove Shade Care collection and additionally video short. "

At typically the Dove Color Maintenance Salon, women will be handed a nourishing wash and additionally blow dry together with new Dove Color Maintenance systems. Celebrity stylist Matt Fugate are going to be on-hand offering qualified hair services and strategies for maintaining vibrant plus luminous color. Women as well be able to have a great time adding a put of vibrant color thus to their hair with clip-on pigmented hair pieces.

Attendees will receive a first-look at this Dove Color Attention video short, some 60-second commercial, which usually chronicles real person Kate Crofts seeing that she describes whatever different colors work for to her in addition to how these help to make her feel. Kate explains ways changing her hair color reveals various sides involving her personality and that this feeling of freshly-colored hair could make even normal elements seem more exciting. Blind since origination, Kate's inspirational plot is filmed within vivid scenery to point out how she endures color. It will become running online in the future this month.

If youre not going to Park City this weekend you are able to still join within the fun. Whether a new radiant red, buttery brunette, bold brunette as well as other hue, there are specific ways women throughout the country can experience Dove Colour Care including:

• Following @Dove to build information on on a daily basis giveaways and real-time beauty shop updates from right now through Jan. 20, 2013 using dovecolor
• Watching Kate Crofts on the new Dove Colors Care video quite short on Facebook. com/Dove after which it sharing what color really means to them
• Checking apart behind-the-scenes photos belonging to the Dove Color Attention Salon and product recommendations on Facebook. com/Dove

Dove Color Maintenance systems contain a unique education represent ingredients designed to make sure you nourish and repair hair to support maintain beautiful researching color. Fiber Actives from the formula penetrate deep while in the colored hair follicle to reconstruct weakened proteins, while Micromoisture Serum nourishes the exterior cuticle layer exiting hair luminous, smooth and strong. The Dove Coloring Care collection is consisting of four products to be found in food, drug, organization and mass outlets: Dove Color Wash, Dove Color Caution Conditioner, Dove Colors Care Daily Treatment plan Conditioner, Dove Colouring Care Leave for Conditioner.

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